BUILD REPUTATION THAT

BUILDS AUTHORITY

RepUpGrade's Authority Builder is an instant plug in play tool that....

Turn reviews into authority

Convert authority into engagement

Turn engagement into traffic

Get Started for Free

Reputation Report

The best way to grow your business?

Build undeniable feedback

and share that feedback, on autopilot.

To do that, you need:

CLARITY

Knowing what you do and who you do it for and your true economy of scale and what trust looks like inside it.

CREDIBILITY

Showing the right signals—reviews, experiences, and proof that make you the obvious choice for customers & AI.

When you take your feedback and share it, everything your brand does gets clearer—and more effective

turn reputation into signals customers and AI trust

convert more without increasing ad spend

generate traffic that compounds over time

“Joe Moore is a visionary leader and digital strategist who blends cutting-edge AI-powered systems with clear, practical storytelling. He helps businesses understand their value, refine their message, and build the kind of authority that actually lasts.”

SONNYA KOURTEVA, Fortune 500 Leadership Expert & Founder of Emplified Solutions

I invite people who are ready
to grow through clarity

I work with:

Local business owners, creators, consultants, and hybrid sellers who want to stand out

Who need:

Simple, strong ways to show their value and earn trust from people, platforms, and communities that choose who gets seen

I help them:

• Build a unified authority story that strengthens every signal

• Shape the messages and moments that earn real buy-in

• Develop the trust skills that sustain long-term, compounding growth

• Turn their words into worlds with ai

Why your reviews, signals, and story matter more than ever.

Authority in an AI-First World

Every buying decision starts the same way: someone looks for a reason to trust you.

Sometimes they search Google Maps or type a keyword. Sometimes they scroll Instagram, TikTok, or Alignable. Sometimes AI suggests “businesses like yours” before they even ask.

Underneath all of that, the same thing is happening: algorithms are trying to read your reputation — and people are trying to feel your authority.

Reviews, referrals, and real-world proof are the raw material. Search, answers, social validation, and AI are the layers that decide who gets seen first.

Your Economy of Scale is simply the place where that relationship matters most — local map pack, creator platforms, or product channels.

When your reviews, your story, and your signals line up in the right economy, authority compounds. Customers recognize you faster. AI recognizes you sooner. Growth stops feeling random.

Joe has...a unique ability to focus on exactly the right solution to any question. In a world of techno-babble, his gift for finding the right words that can solve a challenge and build a world is the expertise you want on your side — especially when navigating AI and IT challenges.

TOM KAVANAUGH, MA, AUTHOR OF “BUSINESS BREAKTHROUGH SECRETS” & ALIGNABLE TOP 50 BUSINESS PERSON OF THE YEAR

Authority Builder turns feedback into growth.

Turn every review into a signal customers—and AI—can trust.

The base of the pillar: Authority

Build Your Reputation Core

Connect your Google, Facebook, and review profiles, centralize your reputation, and start collecting real customer proof in one place.

All of your reviews in one place.

Conversion+Engagement`

Turn Reviews Into Engagement

See every review in a single feed, reply in your voice, and prepare posts that turn happy customers into public social proof that create engagement in your social feeds.

We train the AI to respond in your voice.

Traffic

Engagement Into Traffic

Share your best reviews to social, spark clicks back to your site, and watch traffic and inquiries grow without extra ad spend.

Autopilot AI pushes approved reviews to social.

Build Authority > Create Engaging Review Posts with AI > Automatically Post

Start by understanding what your customer's feel.

Your RepUpgrade Reputation Report shows you exactly what your customers think of your products and services. Start at foundation, build up.

01

Get Your RepUpgrade Report

Your Reputation Upgrade Report reveals your true starting point — strengths, friction points, and how customers really feel about your business + an action plan to fix the issues and emphasize the positive.

Channel Breakdown and Sentiment Analysis Screenshot

A full sentiment report from all review sources and your brand's goal to rank higher.

An exact action plan based on what your customer's think is both good, and bad.

You can’t improve what you don't know. Start, by asking the right questions.

02

See the live demo with real time data

See which channels (Google, Alignable, BBB, Yelp, Facebook) are helping your authority grow — and where you're losing momentum.

Your sentiment report shows how customers really feel.

03

Experience It in Real Time

Use the live demo to feel how Authority Builder connects reviews, replies, sharing, and analytics into one simple system.

Live Demo Preview or Dashboard Screenshot

When you feel the system work, clarity becomes momentum.

Get Your RepUpgrade Report

Try the Live Demo

Experience your authority engine — instantly.

Case Studies

Hear directly from small business owners who have transformed their approach to authority & trust.

"Joe got me 180+ Five Star Reviews. I rank for every search keyword for tree service. Joe's tools made it easy."

Matt Swearingin

Owner, Matt's Tree Service

Local Economy

"Yes. I included myself here. Authority Builder is what helped me create over 300+ reccomendations on Alignable."

Joe Moore

Founder, RepUpGrade.com and digitalcowboy.io

CCC Economy

"Joe helped me understand how much reviews mattered. When we beat out an industry giant for best reviews...things changed rapidly!"

Garret Tkach

CEO, DrinkHydroPower.com

E-Comm Economy

about Joe “digital cowboy” Moore

Joe Moore has dedicated more than two decades to helping small business owners, creators, and consultants turn clarity into credibility. Equal parts strategist, storyteller, and AI translator, his work centers on one mission: helping people say what they really mean so their message finally lands, scales, and spreads.

As the founder of DigitalCowboy.io and the creator behind RepUpgrade, Authority Builder, Hero Frequency, and the AI Mastermind, Joe has guided thousands of entrepreneurs in aligning their message, their proof, and their systems so their voice carries farther with AI.

His philosophy — clarity before code™ — blends modern AI frameworks with ancient principles about frequency, resonance, and human connection. Joe teaches that technology amplifies who you already are, and when your words carry the right frequency, your business grows without force.

Joe is the founder of the North American AI Study, host and conductor of the AI Mastermind, and steward of communities like The Dolphin Posse, where more than 1,000 members learn how to integrate AI without losing their humanity.

He’s earned national recognition across multiple disciplines — from creating his region’s Readers’ Choice Awards program, to winning five national AdMall/SalesFuel and Second Street awards for high-performance digital and print campaigns. At USA Today, his promotions consistently ranked in the top tier nationwide, earning him Top Seller honors and a seat on the MounTEN Summit stage, where he was selected as one of only six leaders invited to speak to the entire U.S. sales organization.

The work Joe is proudest of comes from the consultants, creators, and small business owners who credit him with the clarity, direction, and spark that helped them transform their businesses.

Joe believes your words build worlds — and with the right systems and the right guidance, every small business can become unmistakable.

do something great.

BUILD REPUTATION THAT

BUILDS AUTHORITY

Build undeniable feedback

CLARITY

CREDIBILITY

“Joe Moore is a visionary leader and digital strategist who blends cutting-edge AI-powered systems with clear, practical storytelling. He helps businesses understand their value, refine their message, and build the kind of authority that actually lasts.”

I invite people who are readyto grow through clarity

I work with:

Who need:

I help them:

Authority in an AI-First World

Joe has...a unique ability to focus on exactly the right solution to any question. In a world of techno-babble, his gift for finding the right words that can solve a challenge and build a world is the expertise you want on your side — especially when navigating AI and IT challenges.

Authority Builder turns feedback into growth.

Build Your Reputation Core

Turn Reviews Into Engagement

Engagement Into Traffic

Start by understanding what your customer's feel.

01

Get Your RepUpgrade Report

02

See the live demo with real time data

03

Experience It in Real Time

Case Studies

about Joe “digital cowboy” Moore

I invite people who are ready
to grow through clarity