BUILD REPUTATION THAT

BUILDS AUTHORITY

I help small businesses turn reviews into authority customers trust, using AI.

Turn reviews into authority

Convert authority into engagement

Turn engagement into traffic

Free Reputation Report

RepUpgrade Guides

The best way to grow your business?

Build undeniable feedback

To do that, you need:

CLARITY

Knowing what you do and who you do it for and your true economy of scale and what trust looks like inside it.

CREDIBILITY

Showing the right signals—reviews, experiences, and proof that make you the obvious choice for customers & AI.

When you take your feedback and share it, everything your brand does gets clearer—and more effective

turn reputation into signals customers and AI trust

convert more without increasing ad spend

generate traffic that compounds over time

“Joe Moore is a visionary leader and digital strategist who blends cutting-edge AI-powered systems with clear, practical storytelling. He helps businesses understand their value, refine their message, and build the kind of authority that actually lasts.”

SONNYA KOURTEVA, Fortune 500 Leadership Expert & Founder of Emplified Solutions

I invite people who are ready
to grow through clarity

I work with:

Local business owners, creators, consultants, and hybrid sellers who want to stand out

Who need:

Simple, strong ways to show their value and earn trust from people, platforms, and communities that choose who gets seen

I help them:

• Build a unified authority story that strengthens every signal

• Shape the messages and moments that earn real buy-in

• Develop the trust skills that sustain long-term, compounding growth

• Turn their words into worlds with ai

How Your Economy of Scale Turns Reviews Into Growth

Every Economy of Scale builds trust differently — but they all start the same way: with a review. Your reviews are the raw material of your authority. When you turn them into content on Facebook, Instagram, Google, and TikTok, they create engagement that algorithms reward. That engagement sends more people to your website. More visits create more conversions. And more conversions lead to more reviews. This is the compounding loop inside every economy of scale.

User-generated content (UGC) performs 28% better than brand-created posts, and can generate up to 9× more engagement across social platforms.

Local Economy

Local businesses grow when their reviews show up on Google Maps. Turning those Google reviews into posts for Facebook, Instagram, and TikTok amplifies neighborhood trust and drives referral traffic.

UGC drives 28% more engagement.

Google • Facebook • Instagram • TikTok

Your next customer lives nearby — engagement helps them find you.

Creator / Coach Economy

Creators, coaches, and consultants grow through story and proof. Social posts built from real reviews earn comments, shares, and credibility — the exact signals platforms and AI use to decide who to surface.

UGC can generate up to 9× more engagement.

Instagram • TikTok • Facebook

Your voice becomes authority when others validate it.

E-commerce / Hybrid Economy

Product reviews fuel discovery. Posting them across Google, Instagram, TikTok, and Facebook boosts reach, drives traffic back to product pages, and increases purchase likelihood — by up to 270% when reviews are present. (Stat: Spiegel Research Center)

Up to 270% more likely to purchase with reviews.

Google • TikTok • Instagram • Facebook

Attention becomes conversion when trust is visible.

Your Economy of Scale determines which signals matter most — but the loop always starts with how you show up on Google. Your RepUpGrade™ Report below reveals exactly what customers and platforms see today, so you know where your authority is strong… and where it’s leaking.

The starting point for this is Google Business Profile. The who, what, where, when, why, and of how of your business.

If you cannot find your business, your Google Business Profile has not been claimed.

Joe has an affable personality and a unique ability to focus on exactly the right solution to any question. In a world of techno-babble, his gift for finding the right words that can solve a challenge and build a world is the expertise you want on your side — especially when navigating AI and IT challenges.

TOM KAVANAUGH, MA, AUTHOR OF “BUSINESS BREAKTHROUGH SECRETS” & ALIGNABLE TOP 50 BUSINESS PERSON OF THE YEAR

Why your reviews, signals, and story matter more than ever.

Authority in an AI-First World

Every buying decision starts the same way: someone looks for a reason to trust you.

Sometimes they search Google Maps or type a keyword. Sometimes they scroll Instagram, TikTok, or Alignable. Sometimes AI suggests “businesses like yours” before they even ask.

Underneath all of that, the same thing is happening: algorithms are trying to read your reputation — and people are trying to feel your authority.

Reviews, referrals, and real-world proof are the raw material. Search, answers, social validation, and AI are the layers that decide who gets seen first.

Your Economy of Scale is simply the place where that relationship matters most — local map pack, creator platforms, or product channels.

When your reviews, your story, and your signals line up in the right economy, authority compounds. Customers recognize you faster. AI recognizes you sooner. Growth stops feeling random.

Authority + Channel Guides

All economies of authority are built on different channels to scale your business. These guides go through the channels that work well for these economies.

Visual of strategy planning for business growth

Local Economy: GBP Guide

Discover the foundational principles of building enduring trust with your audience and converting it into tangible business growth.

Local (GBP) Guide

CCC Economy: Alignable Guide

A practical, hands-on workshop to implement the Authority Builder framework and establish your business as a trusted industry leader.

CCC Guide

Chart showing business growth and data analysis

E-comm/Hybrid: Channel Guide

Learn how to quantify your authority, track key performance indicators, and use analytics to continually refine your trust-building strategies.

E-Comm Guide

Case Studies: Local, CCC, E-Commerce

Hear directly from small business owners who have transformed their approach to authority and trust with me.

"Joe got me 180+ Five Star Reviews. I rank for every search keyword for tree service. Joe's tools made it easy."

Matt Swearingin

Owner, Matt's Tree Service

Local Economy

"Yes. I included myself here. Authority Builder is what helped me create over 300+ reccomendations on Alignable."

Joe Moore

Founder, RepUpGrade.com and digitalcowboy.io

CCC Economy

"Joe helped me understand how much reviews mattered. When we beat out an industry giant for best reviews...things changed rapidly!"

Garret Tkach

CEO, DrinkHydroPower.com

E-Comm Economy

Want an AI DIY Tool that builds your authority for you?

Authority Builder turns everything you’ve learned into a simple, automated engine that collects, organizes, and amplifies real trust—so your authority compounds without guesswork.

Get Started — $10

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Learn more here.

White-Glove Authority Services

Real review collection. Real human follow-up. Real results. We handle getting reviews, answering reviews, and guiding next steps.

Prefer not to do any of this yourself?

Explore White-Glove Services

Part of the Digital Cowboy ecosystem — learn it here, live it there.

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BUILD REPUTATION THAT

BUILDS AUTHORITY